This new campaign launched by Sato, preceding the "Moon Rise" campaign, aims to highlight Sato's DNA, a chic, daring and ultra offbeat spirit.
In these cinematic frames, Sato pays tribute to David Lachapelle and emphasizes controlled extremes. The life of an idol in the spotlight. An enigmatic romance between passion and thrill, dangerous games and frivolous pleasures. A taste for risk, a passion for speed and a search for adrenaline in every single action of everyday life, as if tomorrow does not exist, only the present moment counts.
Each shot is a shocking aesthetic, halfway between vintage and modern. The glasses are put forward in adventures that verge on the dangerous and the irresistible.